How to integrate Shopify with Facebook: An introduction

How to integrate Shopify with Facebook: An introduction

So, you are interested in taking your online retail business on a higher level? You’ve realized that Facebook it’s not just a global social media network, but also a global online marketplace? Congratulations on your analytical capabilities because according to many experts, social media will re-shape online business in the near future. More and more people are using social media to look for products that they want to purchase over the Internet. This means that they are no longer using search engines for this purpose. So, if you want to increase your sales, you have to find an answer to one specific question – how to integrate Shopify with Facebook?

The reason why people are focused on Shopify and Facebook integration is easy. These two giants have established a business relationship a few years ago. They both represent leaders in their fields – eCommerce and social media. If you are looking for an answer to the questions we’ve shared above, then you’ve come to the right place because we will highlight a step-by-step guide that can help you.

  1. First and foremost, log into your Shopify account and connect to one of the many integration apps available in the Shopify app store. One of them is StoreYa although you can use Zapier too. Find the application and install it through your dashboard. This is a short and straightforward process which doesn’t’ need special explanation even if you are doing something like this for the first time.
  2. The next step in this process is to type the unique URL of your store on the left box and confirm the information by clicking on the designated button. After that, you should click the Continue button located in the middle box. In this way, you will import the Shopify store and integrate it with Facebook. At the end of this step, you can click Preview to check your Facebook store.
  3. After that, click the Connect your store to your Facebook page link and select the specific business page on Facebook. Use the new Facebook store tab on your fan page and you will be able to see your store. You must click the Publish store button to make it visible to the fans.

As you can see, there’s nothing complicated about this integration process. Shopify and Facebook have proven to be an excellent combination for many different types of businesses.

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